We’re taking action for skin that looks and feels healthy and it starts with our Green Innovation Lab
Researching nature-derived ingredients that are gentle on skin yet effective in formulation.
Clean formula
We look for ingredients you can trust, to maintain the integrity of our clean formulas.
Vegan-friendly
We’re expanding our range of vegan-friendly products.
Coral reef-friendly
We’re caring for marine ecosystems by making all our sunscreens reef-friendly.
EARTH-CARING
We’re taking action for the Earth.
LESS PLASTIC
Starting with less plastic We’re reducing our use of new plastic and expanding our use of recycled plastics.
We’re increasing our reusable and recyclable packaging, enabling us to build a more beautiful environment.
GREEN FOREST CAMPAIGN
We’re planting trees across the world to continue our reforestation efforts, to reach our goal of planting 500,000 trees.
As an eco-conscious Beauty Brand, we pledge to minimise our environmental impact.
BRAND CONCEPT
Introducing innisfree, a pure island for natural beauty
innisfree, the pure island where clean nature and healthy beauty coexist in harmony.
innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju for healthy beauty
and pursues an eco-friendly green life to preserve the balance of nature
BRAND IDENTITY
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